Mohd Shahnawaz, founder of Suraya Foundation, a road safety organization joins the show.
After the tragic car crash of his sister, Mohd Shahnawaz set out to campaign and prevent deaths and injuries due to reckless driving. Using some talented marketers, copywriters, illustrators and volunteers he set out to find Suraya Foundation whose main mission is to address the problem at psychological level i.e change attitudes of reckless drivers via compelling ads and embrace safe driving. For the year 2010-2011, the foundation ran four campaigns with one major campaign being a major video ad “Are You Reckless?”  Suraya Foundation can be reached on Facebook.com/SurayaFoundation and Twitter @SurayaFound.

Mohd Shahnawaz discusses and answers the following:

• Tell us the story on how you founded the road safety foundation?
• What are the ways Suraya Foundation is spreading the message of Road Safety?
• How can we reduce road deaths in North America?
• Recently UN had started Decade of Action 2011 – 2020 , can you tell us more about that?
• How can listeners help?

Links: www.surayafoundation.com